We’re more than halfway through 2021 and even though the world is slowly returning to a new normal, many businesses have closed down and economies are still reeling from the pandemic.
So what do you do to grow your business? Double down on marketing? Generate new leads? Improve customer engagement?
Well, LinkedIn makes it so you can do all of these and more, scaling your business to heights.
How? That’s what this post is about. Here are some features of LinkedIn that make it one of the most powerful platforms your business could ever use in 2021 (and how to use them.)
Ads have never been more effective
LinkedIn has always offered ads, but by Q4 2020, ad reach grew by 25 million people, and you can now reach 13% of the world’s population over the age of 13. There are also more than 200 usable targeting factors. (Source: Hootsuite)
All this means that the ROI has increased dramatically – as much as 17.6, according to NewsCred.
If you’re looking to advertise, LinkedIn Marketing Solutions guides you through the process step-by-step so you can hit the ground running. We’ve also created several resources you can use to create highly effective ads.
But if you’re reading this and thinking, I’m looking for organic leads, we have just the thing for you. Read on.
You can get more organic visibility
LinkedIn has made some changes to its algorithm that makes it easier for you to generate leads and gain more visibility without spending a dime.
The most significant one is the use of dwell time in recommending updates. What that means is, the more time people spend on your post, the higher the chances that LinkedIn will recommend it to more people.
It doesn’t matter if they spend that time typing a comment, liking other comments, or sharing your post; dwell time is dwell time. You can read all about these algorithm changes here.
A great way to maximize this change is to optimize your LinkedIn activities. That includes publishing engaging content, replying to comments, and interacting with other users’ posts. We’ve also found that text posts tend to outperform video and image posts on LinkedIn.
Use Talos Growth to supercharge your reach
Our service helps you harness the power of all of these LinkedIn features and more. We do this by interacting with other LinkedIn users on your behalf. This will help you gain traction because people are more likely to interact with your posts when you interact with theirs.
And because LinkedIn’s algorithm is designed to promote engaging posts, these interactions lead to even bigger visibility.
Talos Growth also allows you to filter your interactions using advanced parameters like keyword, industry, geographical location, or even number of likes. You can monitor all your activity and engagements via your Talos dashboard.We also offer a two-week free trial so you can test the service to see if it’s right for you. Learn more about how we can help your business grow on LinkedIn here